Paid Advertising
Put your name where the work is.
Google and Meta ads for contractors, with focused landing pages and call tracking. See where inquiries come from, which ones qualify, and what turns into booked work.
Work directly with me. Month-to-month plans.
Are Google Ads worth it for contractors?
Yes - when they’re built as a system, not just a campaign. Google Ads put you in front of homeowners at the exact moment they’re searching for your service, and they can drive leads within the first week. The contractors who lose money on ads almost always have the same three problems: no dedicated landing pages, no negative keywords, and no tracking from click to booked job. Fix those, and ads become a predictable lead source you can turn up or down with your capacity.
A click is only the beginning.
A useful ad needs to reach the right customer, in the right area, for a job you actually want. Then the landing page and your response process need to carry the conversation forward.
We check targeting, search terms, landing pages, follow-up, and tracking together. That gives you a clearer view of which campaigns produce qualified inquiries and which need to change.
Make the whole path work.
Where ad budgets get wasted
At $15-$50 per click, contractor keywords are some of the most expensive on Google. That’s not a reason to avoid ads - it’s a reason to run them with discipline, because every wasted click is real money.
The waste almost always comes from the same places. Clicks going to a homepage that asks visitors to figure out what to do next. Campaigns with no negative keywords, quietly paying for "how to" searches, DIY research, and people looking for jobs - not hiring. Broad-match keywords bleeding budget into neighboring markets you don’t even serve. And no tracking, so nobody can say which half of the budget worked.
My builds start by closing those leaks: tight keyword and geographic targeting around your actual service area, negative keyword lists that filter out non-buyers, and a dedicated landing page per campaign with one clear action. Only then does budget scale.
Connect your ads to the rest
A click is not a lead, and a lead is not a job. The ad gets someone to your page - the page has to convert them, and then someone has to follow up before they call the next contractor on the list. That's why my ad campaigns plug into the same system as everything else: landing pages built with the same conversion principles as my contractor websites, and AI-powered follow-up that responds to every ad lead within minutes, around the clock.
Ads also work best when they're not carrying the whole load. While campaigns fill the pipeline this week, local SEO and your Google Business Profile are building the organic presence that generates leads without a per-click bill. Over time, that shifts your cost per lead down across the board - ads become the throttle, not the engine.
If you're already running ads, I'll tell you honestly whether they're worth keeping. A free market audit of your current marketingincludes a look at your campaigns - where the budget is leaking and what I'd fix first.
Follow the call back to the ad
A click is tagged with the source information available from the ad platform and landing page. A form submission carries that context into the CRM. For calls, a tracking number forwards to the business while associating the conversation with its source. The contact record can then be updated from new lead to qualified opportunity to booked job.
That chain answers the questions an ad dashboard cannot: which calls were real prospects, which campaigns produced the right job types, and which leads became revenue. It also exposes gaps honestly. Direct visits, privacy controls, offline conversations, and cross-device journeys can limit attribution, so reports distinguish known source data from inference instead of pretending every job has a perfect path.
The same contact and conversation record powers the contractor CRM, missed-call text-back, and follow-up. The ownership and access ledger explains client access, data exports, and call-number portability.
What this looks like in practice.
$15-50
Cost per click for service business keywords
Week 1
Paid ads can drive leads within the first week
Every $
Tracked and tied to actual revenue
Ad spend is separate from management fees. I recommend $500-$1,000/mo minimum for Growth, $1,500-$3,000/mo for Private Partnership.
Contractor advertising questions
How much do Google Ads cost for contractors?
Clicks for service business keywords typically run $15-$50 each, depending on your trade and market. On top of ad spend, my management runs through your monthly plan. For budget, I recommend a minimum of $500-$1,000/month in ad spend on the Growth plan and $1,500-$3,000/month on Private Partnership - below that, there isn’t enough data to optimize against.
How fast do paid ads generate leads?
Ads are the fastest lever in marketing: campaigns can drive leads within the first week of going live. That’s their job in the overall system - fill the pipeline now while SEO and your Google Business Profile build the long-term machine that doesn’t bill you per click.
What are Local Service Ads (LSAs), and should I run them?
Local Services Ads can appear above organic search results and charge for leads rather than clicks. Eligible advertisers earn the Google Verified badge after completing Google’s screening requirements. They can complement search ads when your service area, budget, and call coverage fit. We track the quality of those inquiries and what becomes booked work.
I tried Google Ads before and lost money. Why would this be different?
Because the ads were probably fine and everything around them was broken. The usual failure points: traffic sent to a generic homepage instead of a dedicated landing page, no negative keywords (so you paid for "DIY" and job-seeker searches), and no tracking connecting spend to booked jobs. I build the landing page, the keyword hygiene, and the tracking before scaling a single dollar of spend.
Google Ads or Facebook ads - which is better for contractors?
They do different jobs. Google captures demand - people actively searching for your service right now, which is why it’s the backbone for high-ticket trades. Meta (Facebook/Instagram) creates demand - putting your work in front of homeowners who weren’t searching yet, which works well for visual trades and offer-driven campaigns. Most clients start with Google and layer Meta on once search is profitable.
Do I need a special landing page for my ads?
Yes. Sending paid clicks to your homepage is the most common way contractors burn ad budget. Every campaign I run gets a dedicated landing page with one message, one offer, and one conversion goal - matched to the exact keyword the person searched. That’s frequently the difference between a campaign that profits and one that just spends.
How will I know if my ads are actually making money?
Full-funnel tracking is built into every campaign: which keyword drove the click, which click became a lead, and which lead became a booked job in your CRM. You’ll see cost per lead and revenue per campaign - not vanity metrics like impressions. If a campaign can’t prove its ROI, it gets fixed or killed.
What is call tracking and marketing attribution for contractors?
Call tracking connects a marketing source to a phone conversation, while attribution preserves the campaign, keyword, landing page, or referring source that produced the lead when that data is available. Brandloc sends those details into the CRM beside the contact record, so reporting can separate qualified calls and booked work from raw clicks. Tracking is disclosed and configured around applicable consent and recording rules.
Am I locked into a contract for ads management?
No. Like everything at Brandloc, ads management is month-to-month with no cancellation penalty. Your ad accounts are yours - you own them, I manage them. If you ever leave, you keep everything.
Have a question that isn't answered here? Get a free market auditand I'll answer it personally - with your own numbers in front of us.
Let’s see where the work is.
Get a hand-reviewed audit of your website, local visibility, competitors, and follow-up. I'll email the priorities within two business days.