Case Study

$40K+ in 30 Days. #1 on Google. Zero Ad Spend.

How a brand new land clearing company went from zero online presence to dominating their local market — in under 60 days.

EarthWorx Land Management

Forestry Mulching & Land Clearing · Northern Kentucky

Bill Toedter had just started EarthWorx Land Management. He'd spent $130K on equipment — a Fecon 74" high-flow mulcher and a Premier 72" brush cutter — but had zero online presence. No website. A bare-bones Google Business Profile. No leads coming in.

He'd looked into marketing agencies, but the prices scared him. “I've been looking into those marketing deals but they want so much money,” Bill said. Other agencies were quoting $2,500/month with no guarantee of results.

Bill signed up for Brandloc's Foundation plan. What happened next surprised both of us.

Starting Point

✕Brand new company — no established customers
✕No website
✕Bare Google Business Profile — wrong primary category
✕Zero reviews
✕No social media presence
✕$130K invested in equipment with no marketing system

What I Built

The Complete System

Custom Website

Started with 18 pages, rebuilt to 135 pages with service-area pages, blog posts, and SEO-optimized content for every service and location.

Pricing Calculator

Custom-built tool that captures leads while giving prospects instant estimates — turned into a lead magnet.

GBP Optimization

Fixed primary category, added products and services, photos, review strategy, weekly posts. Handled Google suspension and reinstatement.

CRM & Automations

Full pipeline setup with lead tracking, automated follow-ups, missed call text-back, and review request automation.

Call Tracking

Dedicated business number with A2P verification, call forwarding, and automated text responses to missed calls.

Multi-Location SEO

Added second GBP location in Wilmington, OH to expand reach toward Cincinnati market and compete with Brushworks Services.

Timeline

Week by Week Results

Week 1–2

Foundation Built

✓Custom website launched (18 pages)
✓Google Business Profile setup and optimized
✓CRM configured with automations
✓Call tracking number activated
✓Citation building started

Week 3

First Lead, First Job

✓First lead came through the website
✓Bill closed it on the same day — $5,000 for 1.5 acres of forestry mulching
✓Second lead came in shortly after — closed for $6,250
✓2 for 2 on website lead conversions

Week 4

#1 on Google

✓Ranking #1 in Google Maps for "forestry mulching"
✓Appearing in Google AI Overviews
✓Outranking Brushworks Services — a competitor doing $1M+/year
✓Google had only crawled 5 of 18 pages and Bill was already dominating

Week 5–6

ChatGPT Recommending EarthWorx

✓ChatGPT started recommending EarthWorx for forestry mulching in Northern Kentucky
✓More leads flowing in — website, Google Maps, organic search
✓Website rebuilt from 18 pages to 135 pages with pricing calculator and permit checker
✓Bill landed a $12,000 commercial job (Bessler Auto Parts) directly from Google

Month 2

$30K+ Revenue, Zero Ad Spend

✓$30,000+ in total revenue — all from organic leads
✓$0 spent on ads — every dollar came from SEO, GBP, and the website
✓Bill started looking into buying a dump truck and hiring crew
✓Considering upgrading from Foundation to Pro plan because results justified it

The Numbers

Bottom Line Results

$40K+

Revenue in first 30 days

Google Maps for core keywords

Spent on advertising

~100%

Close rate on website leads

Jobs Closed From Organic Leads

1.5 acres forestry mulching$5,000

3 acres heavy brush clearing$6,250

Brush cutting (Angie's lead)$1,290

Bessler Auto Parts — 2 truck docks$12,000

Roadside clearing (walk-up)$3,500

Additional jobs in pipeline...

Portfolio

Websites I've Built

Every site is custom-built for conversion — not a template with your logo slapped on it.

EarthWorx Land Management

Forestry Mulching & Land Clearing · Northern Kentucky

$40K+ revenue in first 30 days

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Full digital presence from scratch

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Complete site rebuild & SEO foundation

“I signed up with him for a year. It's only been 1 month and he has me number one on Google and out of this world website. I got my first job 3 weeks in off of my website! 1.5 acres forestry mulching for $5,000! I honestly feel I can't afford not to have Logun and Brandloc!”

Bill Toedter

Owner, EarthWorx Land Management · Demossville, KY

Written by Bill as an unprompted referral message to another prospect

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