Case Study

$0 to $30K+ a Month. #1 on Google. Zero Ad Spend.

How a new land clearing company built its online foundation, closed its first website job in week three, and reported reaching $30K+ a month by month two.

Revenue source

Owner’s public Google review

Time context

Reported by month two

Acquisition context

Organic leads, zero ad spend

Single-client case study. Results vary by market, competition, starting point, and sales follow-up; this is evidence of what happened, not a guarantee of what will happen elsewhere.

EarthWorx Land Management

Forestry Mulching & Land Clearing · Northern Kentucky · earthworxlandmgmt.com

Bill Toedter had just started EarthWorx Land Management. He'd spent $130K on equipment - a Fecon 74" high-flow mulcher and a Premier 72" brush cutter - but had zero online presence. No website. A bare-bones Google Business Profile. No leads coming in.

He'd looked into marketing agencies, but the prices scared him. “I've been looking into those marketing deals but they want so much money,” Bill said. Other agencies were quoting $2,500/month with no guarantee of results.

Bill signed up for Brandloc's Foundation plan. What happened next surprised both of us.

How this case is sourced

Timeline and lead details come from the website, CRM, Google Search Console, and ranking-grid records. The $30K+ monthly revenue figure is the owner's public Google review. It was reached by month two and is not presented as a typical or guaranteed result.

Starting Point

✕Brand new company - no established customers
✕No website
✕Bare Google Business Profile - wrong primary category
✕Zero reviews
✕No social media presence
✕$130K invested in equipment with no marketing system

Watch the evidence

See the system, not just the headline.

This 8-minute walkthrough opens the real EarthWorx search presence, website, and lead system so you can see how the pieces connect.

The video is the existing approved Brandloc case study. It is presented as a single-client example, not a forecast or guarantee.

EarthWorx case-study walkthrough · 8:40Approved Brandloc video · optimized for web playback

The Complete System

Custom WebsiteStarted with 18 pages, rebuilt to 135 pages with service-area pages, blog posts, and SEO-optimized content for every service and location.

Pricing CalculatorCustom-built tool that captures leads while giving prospects instant estimates - turned into a lead magnet.

GBP OptimizationFixed primary category, added products and services, photos, review strategy, weekly posts. Handled Google suspension and reinstatement.

CRM & AutomationsFull pipeline setup with lead tracking, automated follow-ups, missed call text-back, and review request automation.

Call TrackingDedicated business number with A2P verification, call forwarding, and automated text responses to missed calls.

Multi-Location SEOAdded second GBP location in Wilmington, OH to expand reach toward Cincinnati market and compete with Brushworks Services.

Before and after Google Maps ranking grid for EarthWorx across the Cincinnati and Northern Kentucky service area, going from 10th or worse everywhere to mostly top three in 30 days

Each pin is EarthWorx's map-pack position from that point on the grid. Dark red is 10th or worse, green is top three. Thirty days apart, no ad spend in that window.

Source: Local ranking-grid comparison · 30-day window; Cincinnati and Northern Kentucky; map position varies by search location.

Week by Week Results

Week 1-2

Foundation Built

✓Custom website launched (18 pages)
✓Google Business Profile setup and optimized
✓CRM configured with automations
✓Call tracking number activated
✓Citation building started

Source: Brandloc implementation record · Week 1-2 of the EarthWorx launch sequence.

Week 3

First Lead, First Job

✓First lead came through the website
✓Bill closed it on the same day - $5,000 for 1.5 acres of forestry mulching
✓Second lead came in shortly after - closed for $6,250
✓2 for 2 on website lead conversions

Source: CRM opportunity record and owner referral message · Week 3 of the EarthWorx launch sequence.

Week 4

#1 on Google

✓Ranking #1 in Google Maps for "forestry mulching"
✓Appearing in Google AI Overviews
✓Outranking Brushworks Services - a competitor doing $1M+/year
✓Google had only crawled 5 of 18 pages and Bill was already dominating

Source: Local ranking-grid and Search Console records · Week 4 of the EarthWorx launch sequence.

Week 5-6

ChatGPT Recommending EarthWorx

✓ChatGPT started recommending EarthWorx for forestry mulching in Northern Kentucky
✓More leads flowing in - website, Google Maps, organic search
✓Website rebuilt from 18 pages to 135 pages with pricing calculator and permit checker
✓Bill landed a $12,000 commercial job (Bessler Auto Parts) directly from Google

Source: ChatGPT capture, CRM record, and website build record · Week 5-6 of the EarthWorx launch sequence.

Month 2

$30K+ Revenue, Zero Ad Spend

✓$30,000+ monthly revenue reported by the owner from organic leads
✓$0 spent on ads during the documented ramp
✓Bill started looking into buying a dump truck and hiring crew
✓Foundation remained the starting plan while the results justified the next-stage discussion

Source: Owner Google review and CRM/campaign record · Month 2 of the EarthWorx launch sequence.

Bottom Line Results

$30K+

Monthly revenue, in the owner’s own words

Source: Public Google review · Owner-reported by month two

Google Maps for the core forestry-mulching query

Source: Local ranking grid · Northern Kentucky during the initial ramp

Spent on advertising during the documented ramp

Source: CRM and campaign record · Organic website, map, and search leads

2 for 2

First two website leads closed

Source: CRM and owner record · First website-lead cohort

Original evidence

EarthWorx Land Management CRM dashboard showing 17 opportunities, $65.42K total revenue, and $30.99K won revenue for January 21 through March 27, 2026 — Source: EarthWorx CRM dashboard · Jan 21 - Mar 27, 2026 · 17 opportunities; $65.42K total opportunity value and $30.99K won revenue visible in the source capture.

Reporting preview

Client reporting

Account identifier removed

Jan 21 - Mar 27, 2026

Opportunities

$30.99K

Won revenue

35.29%

Conversion

Opportunity status

17 total

Open6

Won6

Lost4

Abandoned1

Source: EarthWorx CRM dashboard · Jan 21 - Mar 27, 2026 · Sanitized product representation; visible values reproduced from the existing dashboard screenshot, with the account identifier omitted.

Jobs Closed From Organic Leads

1.5 acres forestry mulching$5,000

3 acres heavy brush clearing$6,250

Brush cutting (Angie's lead)$1,290

Bessler Auto Parts - 2 truck docks$12,000

Roadside clearing (walk-up)$3,500

Additional jobs in pipeline...

Source: EarthWorx CRM and owner records · Initial case-study period · Closed-job amounts shown individually; the roadside walk-up is labeled separately from digital leads in the source record.

“I signed up with him for a year. It's only been 1 month and he has me number one on Google and out of this world website. I got my first job 3 weeks in off of my website! 1.5 acres forestry mulching for $5,000! I honestly feel I can't afford not to have Logun and Brandloc!”

Bill Toedter

Owner, EarthWorx Land Management · Demossville, KY

Written by Bill as an unprompted referral message to another prospect

Straight from our Google reviews

Not testimonials we collected and typed up - public reviews on Brandloc's Google Business Profile, written by the owners themselves. You can go read them.

“Logun with Brandloc is absolutely amazing to work with! He has done so well with my business, website, and social media pages. We have went from $0 to $30k+ a month! Definitely would recommend him to anyone!!”

Bill Toedter · EarthWorx Land Management

5 stars · Google review of Brandloc

Screenshot of Bill Toedter's public Google review of Brandloc

Source: Public Google review screenshot · Captured Aug 2026 · Owner-written review of Brandloc; the screenshot is retained alongside the accessible text transcription.

“Since working with Logun my business has increased incredibly. I have leads rolling in almost daily and can hardly keep up. Best decision I've made!”

Adam DeMinter · Kingdom Service Land Management

5 stars · Google review of Brandloc

Screenshot of Adam DeMinter's public Google review of Brandloc

Source: Public Google review screenshot · Captured Aug 2026 · Owner-written review of Brandloc; the screenshot is retained alongside the accessible text transcription.